Last but not least: Finally, a real men's cookbook!
The Hamburg-based publisher Gruner + Jahr is focusing on men during the crisis. The company is releasing three titles this Thursday. In addition to a men’s spin-off of the celebrity magazine *Gala* and a career magazine, it has also launched a cooking magazine for men.
Beef! - for men with taste. This is the name of the new food and lifestyle magazine for men. Even the cover picture gives you an idea that this is not a new edition of Betty Bossi. In the center is a raw piece of meat, "The best steak in the world". Next to it is the question "Can you cook a woman into bed?". The magazine also contains information about knives in the article "To die for". The subjects on which the magnificent pieces are shown resemble the scene of a serious crime: the victim, a sturgeon, lies on a chopping board, covered with a white cloth. On another page, the sharp kitchen utensils lie wrapped in plastic bags next to a few potatoes. Here, too, the text is tailored to the target group: "butchered potatoes". Another page shows what is left in the kitchen after a "ritual murder of a chicken".
Even if the magazine comes up with harsh expressions, it is - at least at first glance - ultimately all about food. So let's go, men. Get into the kitchen, grab your weapons - but please, keep the "carnage" within limits.
Even if the magazine comes up with harsh expressions, it is - at least at first glance - ultimately all about food. So let's go, men. Get into the kitchen, grab your weapons - but please, keep the "carnage" within limits.
