Kernbrand launches brand management blog
The brand agency Kernbrand is launching a new blog on the topic of brand management. The content of the blog, entitled "Mensch Marke", includes discussions with and tips from successful brand leaders as well as know-how articles.
Building, managing and successfully establishing brands: That's what "Mensch Marke" is all about. The new blog Mensch-marke.info provides input and tips for anyone who is professionally involved with brands or simply wants to know more.
Specialist articles ranging from the initial naming idea to touchpoint analysis are part of the concept. The blog also provides regular interviews with successful brand leaders, as announced in a press release on Thursday. Readers will benefit from experiences and "real-life" examples, which should also provide valuable assistance for their own practice.
On the blog, for example, you can currently find a Interview with Damaris Lienhard. She is the boss of the successful Appenzell hotel Hof Weissbad, which received the "Swiss Employer Award" for the second time in 2014.
