Rod: Launch campaign for Wingo
Wingo is the name of Swisscom's new telecommunications brand, which gives customers exactly what they want. The Zurich-based communications agency Rod is responsible for the launch campaign.
For a week, a prominently staged kick-off campaign demanded in pithy letters "Put an end to it." Various media have picked up on the theme over the past few days. As of today, it is clear who is behind it: "What you see is what you get" promises the new telecommunications provider Wingo with its market entry (Werbewoche.ch reported). Because the new brand wants to be there for everyone who doesn't want to worry about small print such as contract duration, but instead gets what they really want simply and straightforwardly at the click of a mouse - namely full performance for the money.
