Hofer finds the right recipe
The Bern-based bank Burgerliche Ersparniskasse stands for stability and tradition. To effectively convey these values, Hofer Kommunikation draws a connection in the 2014 annual report between wealth management and culinary and dining culture.
Together with top Bernese chef Urs Hauri, the agency re-staged a recipe from an antique Bernese cookbook. The image concept is characterized by everyday table objects shown in a new light.
