E, T & H: Tilsiter becomes the Swiss cheese

Tilsiter is a real piece of Swiss homeland. It is made with sustainably produced Swiss raw materials from small-scale farming and is processed in family businesses according to traditional craftsmanship. Tilsiter was first produced in Thurgau at the end of the 19th century. Today, around two dozen cheese dairies from Lake Constance to Upper Zurich produce Tilsiter and it is one of the most popular cheeses in Switzerland.

Reason enough to make Tilsiter the Swiss cheese par excellence. Just as Rivella is the thirst quencher of Switzerland, so now "Tilsiter. The Swiss Cheese." This is the claim with which the Tilsiter Switzerland varietal organization is launching its new campaign.

As brand ambassadors, the well-known Tilsiter cows communicate the new positioning and link Swiss icons (history, customs, culture, sights, etc.) in an emotional way with our Tilsiter as the Swiss cheese. Of course, a little wink of the eye should not be missing. TV spots and posters will be used, the presentation will be experienced at public fairs and tastings in supermarkets.

Responsible at the Tilsiter variety organization: Peter Rüegg (Managing Director), Claudia Moya (Marketing and Communications). Responsible at E,T&H: Peter Thoma (overall responsibility), Jean-Marc Demeulemeester, Brigitte Andres (creation), Gertrud Weitz (consulting and media), Elefant Studios (film production), Fabian Gasser (director / CG artist), Marco Fischer (head of production).