Scholz & Friends Zurich for children in real need
With absurd demands and a parody of typical charity promotional videos, Scholz & Friends, in collaboration with World Vision Switzerland, is currently launching a campaign that, in an unusual way, encourages people to think less about themselves and more about children in need.
In an anonymous launch phase, slogans such as "Second ponies for all!" and "Introduce a minimum bag allowance!" were put up on posters and banners throughout Switzerland. The messages, which formally strongly resemble the demands of genuine political initiatives, are also provided with the URL Kinderinitiative.ch.
This leads to the heart of the campaign: a video in which Swiss children play the pitiable victim because they don't have the latest smartphone, their dress is the wrong color or because they have to eat broccoli instead of caviar. A pathetic narrator also tells us about the immeasurable suffering of the children under these unacceptable circumstances. When he finally calls on us to do something about it, the children interrupt him with their laughter and the real message - namely to help and support children in real need together with World Vision Switzerland.
The campaign is also flanked by street promotions, ambient media measures as well as stickers, adhesive tattoos and cloth bags with the irritating claims that can be found on the landing page Children's initiative.ch free of charge and then take it out into the world as an ambassador.
Responsible at World Vision Switzerland: Reto Engi (Marketing Director), Sebastian Bahner (Head of Marketing & Campaigns), Tanja Kulkies (Campaigns Project Manager). Responsible at Scholz & Friends Switzerland: Roger Dobmann, Sabine Maja Bremermann, Wim Lanz, Avsar Yldiz, Manuela Miksa, Dan Nessler, Lukas Frei (creation) Mathias Rösch, Reinhard Vogel, Fabian Röthlisberger (consulting and strategy) Film production: Solid & Hallerfilm, Rudi Haller (production), Christine Wiederkehr (director).
