Serranetga: Interactive music video for Samsung

At Your-heartbeat.ch you can create your own remix of the James Gruntz song "Heart Keeps Dancing" and an individual music video in GIF style at the same time.

"For the remix version, 25 song elements can be added and removed in real time - from vocals to various basses and drums to synthesizers and shakers. Each click also generates a different music video. The soundtracks are assigned various clips in the colorful visual language of GIFs, which are activated or deactivated depending on the user's selection," says Florian Beck, Executive Creative Director of Serranetga.

From a cappella to funk, each remix has its own video version, which is integrated on the campaign homepage and made available to users on YouTube.

James Gruntz, Samsung and the Blick am Abend music editorial team will select the ten best mixes. The winners will receive the new Samsung Galaxy A and have the chance to have their version chosen as the official James Gruntz remix in the voting on Blickamabend.ch.

The Samsung Galaxy A3 and A5 smartphones are equipped with many photo functions such as GIF generator, wide selfie and 5 megapixel front camera. By linking the online world, music and video, "Your Heartbeat" deliberately appeals to the young target group of the new Samsung Galaxy A series.

Responsible at Samsung: Anja Olsson (Head of Marcom), Jennifer Rimann (Marcom Specialist). Responsible at Serranetga: Florian Beck (Executive Creative Director), Mitch Bekk (Director & AD Film), Nicolas Hostettler (Digital Strategist), Luca Zurfluh (Junior AD Film), Antonia Meyer (Copywriter), Tanja Birrer (Consultant) Maurizio Rugghia (Managing Director), Sophie Toth (Line Producer, Shining Pictures), Tobias Kreutzer (UX, Design, Programming / heimoto), James Gruntz (Music).

In the print edition 5/15 from March 13, 2015 ECD Florian Beck explains the background to the campaign in an interview, talks about the "smartphone generation" and explains why now is the best time to work as an advertiser.