Republica: Third chapter of the "Bea & Lea" campaign
In keeping with the Bea trade fair’s theme of «colorful,» Republica is launching the third chapter of the «Bea & Lea» campaign for the event, which will take place from April 24 to May 3, 2015.
The new key visual with the strong girl Bea is representative of the colorful variety of exhibitors and products as well as the diverse special shows and a strong supporting program. Republica is working with the client to implement all communication measures for the upcoming campaign.
In 2015, Republica is already writing the third chapter of the story of the girl Bea and her cow Lea. After the two protagonists set off to discover the big city in the first year (Werbewoche.ch reported), things got wild last year: in keeping with the "Wilder is not possible" motto of Bea/Horse 2014, last year the girl Bea turned her cow Lea into a leo (Werbewoche.ch reported).
This year, the trade fair motto is once again reflected in the key visual of the current campaign: the two friends can be seen in cow-colored surroundings on posters in the city and region of Bern as well as in the cantons of Solothurn, Aargau, Fribourg and Valais. They also adorn advertisements, exhibitor information and visitor documentation, postcards and many other measures. Radio spots and event advertisements for short-term visitor activation will follow later.
Responsible at Bernexpo: Rolf Krähenbühl (Group Exhibitions Director / Head of Exhibitions), Daniel Beyeler (Exhibition Director), Flavio Sartori (Exhibition Director), André Caradonna (Head of Communications), Rachel Strebel (Head of Communications). Responsible at Republica: Mike Krüll, Chris Morgan (Creative Direction), Kerstin Berk (Art Direction), Fabienne Lötscher (Graphics), Raffael Futterlieb (Text), Daniela Zehr (Consulting), Andrea Nehls (Consulting), Bala Trachsel (Overall responsibility).
