Erdmannpeisker: Dar-Vida Campaign 2015
Over the past two years, the Erdmannpeisker agency has further developed the Dar-Vida brand and expanded its «healthy» positioning to include the concept of «smart.» This strategy will be consistently pursued in 2015.
With colorful illustrations of various moments from life, DAR-VIDA is presented in a likeable and authentic way as a smart snack for young and old. The claim "Voll Korn, voll schlau" ("Full of grain, full of smarts") gets to the heart of the brand promise.
Responsible at Dar-Vida: Karin Strik (Head of Brand and Product Management). Responsible at Erdmannpeisker: Sybille Erdmann and Gabriel Peisker (overall responsibility), Christina Weisser (AD), Simone Massoni (illustrations), Grit Wolany & Torsten Maas (text), Daniela Müller (consulting), Christina Weibel (final artwork)
