Alpha 245: Urban campaign for ubane jumbo store
The Jumbo on Josefstrasse, right in the heart of Zurich’s 5th district, is arguably the most urban home improvement store in Switzerland. To promote it, Alpha 245 placed various Jumbo products in a typical Zurich city setting.
From a streetcar seat to a for once cheap 1-room apartment to a cheap trip or a water cannon. You can even buy a night's rest in the Jumbo. The poster campaign fits seamlessly into the overall appearance conceived by the agency and has brought the DIY store in the middle of Zurich many new urban Zurich customers.
Responsible at Jumbo Switzerland: Jérôme Gilg (CEO), Daniel Hofmann (Head of Marketing Services a.i.). Responsible at Alpha 245: Patrick Senn, Patrick Beeli (Creative Direction), Patrick Bucher (Text), Barney Rees (AD), Sylvia Kohler (Consulting), Barbara Häne (DTP), Pam Hügli, Diana Wick (Overall Responsibility).
