Evoq joins the campaign for Ringier Print
With an election newspaper as an advertisement for election newspapers, Ringier Print wants to inspire current and future politicians in the Federal Parliament. The newspaper was created by Evoq.
Under the slogan "We make pressure", Ringier Print founds a fictitious party to promote Swiss-quality print products and their nationwide distribution. A number of employees step up as election workers who, as is customary in elections, even accept party donations - in return for "the usual quid pro quos," of course.
The elections to the National Council and the Council of States do not take place until the fall. However, the idea suppliers behind the election newspaper, Evoq communications from Zurich, want to start early in the election fall. With the campaign, they want to sensitize political parties and candidates to an election newspaper as a medium and show what Ringier Print can do in the election campaign.
Of particular interest to election candidates and the agencies that support them is the canton overview map, which can be used to calculate exactly what an election newspaper would cost for one's own canton. Ringier Print even guarantees interested parties a seat in Bern - not in the Federal Palace, however, but in Café Federal just across the street.
Responsible at Ringier Print: Thomas Akermann (Head of Marketig and Sales, Member of the Executive Board). Responsible at Evoq: Mandate management: Adrian Schaffner (mandate management, text and concept: Susanne Pfäffli (text and concept), design: Claudia Trinkler (RPA) (design).
