There is a herb against hunger
Matter Gretener Lesch has developed a fundraising campaign for the aid organization Swissaid that promotes organic farming in the developing world.
Organic products not only provide a balanced diet: Several studies by UN organizations show that intelligent organic farming combats hunger in the developing world. This is because thanks to the switch to organic farming, soil fertility increases. At the same time, this creates surpluses that can be sold.
For years, the aid organization Swissaid has been providing the necessary know-how for successful organic farming in many countries in Africa, Asia and Latin America. The example of farmers on the Pacific coast of Colombia shows what can be achieved. Conversion to organic farming gives people in the village of Bahía Solano the opportunity to eat a balanced diet and earn a small income.
Matter Gretener Lesch has developed a wealth of communication measures for Swissaid's current fundraising campaign: from direct marketing to posters, from small ads to interstitials.
Responsible at Swissaid: Jon Andrea Florin (Head of Information and Fundraising), Pia Wildberger (Magazine and Website). Responsible at Matter Gretener Lesch: Daniel Matter (creative direction), Dominik Imseng (text), Caroline Jordan (art direction), Laura Haas (graphics), Marcus Gretener, Ulrich Stauffacher (consulting); photography: Cyrill Matter.
