Agentur Haut: Campaign for the Inselhof Triemli association
The Haut agency was commissioned by the Inselhof Triemli Association to promote a hotline for pregnant women.
The tasks ranged from naming, image, strategy and planning to the implementation of advertising and PR measures. The campaign will start in March and run until the end of the month, according to the press release. Online and ambient measures will be used in the second communication wave in May/June. The visual language is direct and is aimed at women in German-speaking Switzerland between the ages of 13 and 43 who are unsure about their pregnancy for various reasons or could get into difficulties as a result.
Responsible at the Inselhof Triemli association: Christina Isenring (Office), Manuela Morson (Project Management), Marianne Böckli (Communication), Romana Leuzinger (President). Responsible at the agency Haut: Lea Rindlisbacher (consulting, media), Florian Graf (text/project management), Adrian Haut (consulting/strategy/overall responsibility)
Fabian Leuenberger (Art Direction). Responsible at Bernardini + Schnyder (Web): Reto Schnyder (Management).
