Leo Burnett: Doorstop as door opener
To win over media agencies, Leo Burnett created a doorstop for the Swiss Free Newspaper Association.
Swiss advertisers reach over 1.67 million households with Swiss free newspapers. This gave Leo Burnett Switzerland the idea of creating a doorstop to convince the most important media agencies that the door to Swiss free newspapers does not close without thinking. The pretty little gadget can also be purchased by other advertisers while stocks last.
Responsible at the Association of Swiss Free Newspapers (VSGZ/ASEG): Dani Sigel (President), Hannes Zaugg (Head of Office). Responsible at Leo Burnett Switzerland: Vinzenz Blaas, Mark Stahel, Alba Rau (creation), Axel Eckstein (ECD), Aline Litchenhaus (consulting).
