Lowe: Fiddlesticks for Mini's 50th birthday
The Lowe agency, part of the Draftfcb/Lowe Group, was inspired by the motto of the international "What a Birthday" campaign and created a broad-based print campaign based on its model. The focus is on the two new special models. In addition, an extensive mailing was designed for the two birthday children and cinema spots were used.
The Mini brand is celebrating its anniversary with two sporty special models. The models are in line with past anniversary models. As half a century of automotive history is also a memorable event for a vehicle manufacturer, the advertisers created their own additional motif, which was placed in Auto Illustrierte.
Responsible at Mini: Patrick Cupelin (Head of Mini), Jonas Theiler (Head of Communications Mini). Responsible at Lowe: Daniel Comte (ECD), Frédéric Nogier (AD), Roy Spring, Boris Beuckmann, Marcel Elsener (text), Rolf Jeger, Jasmin Jost (consulting).
To the spot
Responsible at Mini: Patrick Cupelin (Head of Mini), Jonas Theiler (Head of Communications Mini). Responsible at Lowe: Daniel Comte (ECD), Frédéric Nogier (AD), Roy Spring, Boris Beuckmann, Marcel Elsener (text), Rolf Jeger, Jasmin Jost (consulting).
To the spot
