Republica puts the Try Store in its pocket
A Try Store is stopping in the Bern region for two days. Republica was commissioned to promote the event.
A visit to the Try Store has little in common with the usual shopping experience. The centerpiece is a specially developed shopping application. This allows customers to order products directly via tablet. Every two days, visitors can choose two products, take them home and try them out for free. Werbewoche reported on the Try Store in the print edition of March 15, 2012. first Try Store in Glattzentrum.
From February 17 to March 17, 2015, a Try Store will be set up in Shoppyland Schönbühl. From April 10 to May 9, the try store will be located in the Westside shopping and experience center in Bern Brünnen.
Republica was commissioned to promote the Try Store and organized a kick-off event on Kornhausplatz in Bern as the first campaign. An oversized shopping bag drew attention to the upcoming campaign in Try Store Shoppyland. Further measures include: Posters, shopping bags, web presence, social media integration, public transport hanging boxes, radio spots and passenger TV spots.
Responsible at the Migros Aare Cooperative: Patrizia von Gunten (Head of Strategic Marketing Communication). Responsible at Republica: Chris Morgan, Mike Krüll (creative direction), You-Jin Sin (consulting), Kerstin Berk (art direction), Bala Trachsel (overall responsibility).
