FCB Zurich/IPG: Zurich shows true love
Just in time for Valentine's Day, Zurich Insurance's spring campaign, created by FCB Zurich/IPG, is launching. The insurance company shows that it's there for everyone who truly loves—and offers the best protection.
Because if you really love something, you want to protect it in the best possible way. FCB Zurich/IPG has now also implemented this insight for Zurich car insurance. Among other things, in a TV commercial that focuses on the true love of cars. The film is flanked by posters, advertisements, banners and a Microsite with a competition. The winners will receive car insurance for a year, during which they can of course also benefit from the best protection in their immediate vicinity: thanks to 2179 Zurich experts in 193 agencies and 26 Help Points.
https://www.youtube.com/watch?v=OU94Fs09ohk
Responsible at Zurich Insurance: Priska Kaspar, Philipp von Schulthess, Andreea Prange, Petra Mosberger, Marie-Sophie Teyssier, Tania Moghrabi Cook. Responsible at FCB Zurich/IPG: Dennis Lück, Flavio Meroni, Marietta Mügge, Fabian Rietmann, Christoff Strukamp, Sarah Buchanan (creation), Carmen Köll, Stephanie Schmutterer, Annika Hofmeester (consulting).
