HWZ: Stefan Vogler new course director
Stefan Vogler is the new director of the CAS Marketing Communications program at HWZ. The first program led by the management consultant specializing in branding, marketing, and communication will begin on August 21, 2015.
The 56-year-old has 23 years of entrepreneurial management experience in the marketing and communications industry. Most recently, the Zurich native was Chairman and Managing Partner of Grey Worldwide and Head of Grey Global Group Switzerland with agencies and companies for advertising, direct marketing, public relations, corporate identity and the Internet. In addition to his diverse lecturing activities (including eight years at the HWZ), he has been advising companies in the areas of branding, marketing and communication for almost ten years. "Technological, economic and social change requires strategically clever and creative marketing communication," says Vogler. "I look forward to passing on my knowledge and 30 years of brand experience to the students of the CAS Marketing Communications together with the lecturers," explains the brand expert.
CAS Marketing Communications
The Certificate of Advanced Studies (CAS) in Marketing Communications provides students with new answers and a career-relevant foundation for the modern management of brands and customer relationships in 18 course days. The focus of this advanced course in marketing communications is on strategic communication planning for product, service, corporate or personal brands in all channels. The course is sponsored by bsw leading swiss agencies and the Swiss Advertising Association (SWA). The next course starts on August 21, 2015.
