Google goes offline for advertising
Until now, Google has primarily promoted itself online. Now, the internet giant plans to advertise its enterprise solutions offline in the future.
On the one hand, print advertising is to be placed in newspapers such as the New York Times, Forbes and The Economist. Google is also planning a large-scale poster campaign at airports and train stations in the UK, France, Canada, Japan, Australia and Singapore, according to Netzwoche.ch. Since August this year, billboards have already been used to advertise Google Apps in Chicago, New York and San Francisco.
Google Apps are business applications such as e-mail, word processing and spreadsheets, which can mainly be obtained from Google online and are in direct competition with Microsoft solutions. According to Google, over two million companies already use Google Apps and other business solutions from the company.
Google Apps are business applications such as e-mail, word processing and spreadsheets, which can mainly be obtained from Google online and are in direct competition with Microsoft solutions. According to Google, over two million companies already use Google Apps and other business solutions from the company.
