Publicis for UBS Advice: active day and night
Publicis has launched a new campaign for UBS Advice. It is aimed at people who already have experience investing.
With UBS Advice, UBS sets the benchmark in investment advice. Clients can base their investment decisions on a systematic process in which the investment strategy is constantly reviewed and thousands of scenarios per portfolio are calculated overnight. In the event of deviations from the investment strategy, investors are guaranteed to receive notification and recommendations from UBS's global network of experts.
Publicis has designed a campaign aimed at people who have already gained their own knowledge of investing money. They benefit from the nocturnal and proactive components of UBS Advice, which the creatives thematize as benefits. A campaign mix of numerous offline and online measures was realized, which will be used in various media from mid-February.
Responsible at UBS: Daniel Fischer (Head of Marketing UBS Switzerland), Daniela Ciotto (Head Swiss Marketing Initiatives), Manuela Gualeni (Project Manager Swiss Marketing Initiatives), Daniel Hünebeck (Head Online Marketing), Markus Stöckle (Project Manager Online Marketing), Mirela Jusic (Digital Campaign Manager). Responsible at Publicis: Ralph Halder (ECD), Jürg Ernst (AD), Albert Matzinger, Antonio Lopez (Text), Wim Roelfs (CD Digital), Norihito Iida (AD Digital), Pascal Schaub (Group Head/Strategy), Maggie Weber, Ursula Jaag, Selina Zaugg (Consulting), Benjamin Kägi (Art Buying), Tiago Dias, Massimo Giannotta (Programming). Adrian Hähni, Sam Bollow (Services).
