Wemf: Slump slowed - 13 percent fewer advertisements in September
The slump in the advertising market continues. However, the downward trend was slowed in September. Advertising revenue in the Swiss press fell by 12.8 percent to CHF 159.4 million.
From February to August, slumps of well over 20 percent were recorded in comparison to the same month of the previous year. The total for the first nine months of 2009 was a decline of 21.7 percent, as reported by Wemf AG für Werbemedienforschung on Monday. The Sunday press recorded the sharpest drop in September, with revenues falling by 26.3 percent to CHF 15.2 million. The financial and business press lost 13.9 percent to CHF 5.5 million. The daily press lost 12.4 percent to 85.2 million francs. In contrast, the regional weekly press increased its income by 14.7 percent to CHF 4.8 million.
The tense situation on the labor market was particularly noticeable in newspaper advertising: Income from job advertisements fell by 47.9 percent to 13 million francs. Property advertisements fell by 20.1 percent to CHF 6.2 million. Commercial advertisements fell by 7.8 percent to 127.8 million francs.
The tense situation on the labor market was particularly noticeable in newspaper advertising: Income from job advertisements fell by 47.9 percent to 13 million francs. Property advertisements fell by 20.1 percent to CHF 6.2 million. Commercial advertisements fell by 7.8 percent to 127.8 million francs.
