Ruf Lanz sends art on the road for Welti-Furrer
When it comes to presenting advertising messages in unexpected ways and conveying them to the audience, Welti-Furrer turns to Ruf Lanz. In the new campaign, the creative team demonstrates just how easily works of art travel around the world with Welti-Furrer.
There they are—the Mona Lisa, Vincent van Gogh, and Jan Vermeer’s famous Girl with a Pearl Earring—sitting back and relaxing in first-class airplane cabins, enjoying themselves. The three subjects appear in art-related contexts in newspapers, magazines, and on posters.
Contact at Welti-Furrer Fine Art Ltd: Thomas Aebischer (Manager, Fine Art Transports & Storage). Responsible at Ruf Lanz: Danielle Lanz, Markus Ruf (Creative Direction), Florian Birkner (Copy), Isabelle Hauser (Art Direction), Tanja Felix (Consulting). Photography: Jonathan Heyer. CGI: Tobias Stierli (flaeck.ch).
