More Swiss than you think
As part of a branding campaign for Aldi Suisse, Ogilvy produced three episodes for the series «Fink & Bürgi versus Aldi.».
As announced in a trailer in January, the new TV spots from Ogilvy & Mather answer the question of whether Aldi - meanwhile already 10 years in Switzerland - actually suits us Swiss as well. The answer is: yes, very well indeed. With three episodes from the series "Fink & Bürgi versus Aldi", the new image campaign proves that Aldi Suisse is more Swiss than one might think.
The two officials Fink & Bürgi take on the role of the prejudiced Swiss, who like to see everything foreign as bad, as representatives. The spots are intended to help break down prejudices and create sympathy for the discounter. The first episode is about the low price. Two more episodes will follow in February, according to the statement.
Responsible at Aldi Suisse: Reto Furrer (Head of Marketing), Marina Budimir (Project Management) and Christina Schefer (Web). r: Gaby Zimmerli (overall responsibility), Thomas Bolliger (CD), Markus Sidler (strategy/text), Tino Heuter (AD), Filippo Salmina (graphics), Samuel Hug and Max Brunner (consulting). Production TV spots: Rocket Film together with Dani Levy (direction & script).
