Last but not least: Mothers and sluts
For its «Sibale a tu madre» («Whistle at Your Mom») campaign, sports equipment manufacturer Everlast made mothers look younger, dressed them up, and sent them out onto the street. There, they were hit on by their own sons.
The scenes - in which the men are shouted at by their mothers or hit with a handbag - are not real. They are intended to draw attention to sexual harassment on the streets of Lima. The message to the young men: have respect for women. It could be your mother you're harassing. (sis)
