YouTube advertising: if so, how?

How can this be explained? «The ads are determined by an algorithm that takes into account paid and organic views, as well as viewer engagement,» says Google Switzerland spokesperson Samuel Leiser. The algorithm therefore primarily considers the number of views (and not social interactions such as comments, likes, etc.). This suggests that while the number of views propelled both ads into the top 10, a large portion of those views were not organic. It goes without saying that a YouTube video is more likely to go viral when social interaction is booming. (uma)

Nevertheless, here is the Top 10 YouTube Videos from Switzerland in 2014:

1) Nike Football: Winner Stays (feat. Ronaldo, Neymar Jr., Rooney, Ibrahimovic, Iniesta, and others)

2) Zurich Insurance: Zurich Home Contents Insurance – Bicycle Theft

3) Wren: First Kiss

4) Nike Football: The Last Game (featuring Ronaldo, Neymar Jr., Rooney, Ibrahimovic, Iniesta, and others)

5) Swisscom: Tina Turner's Love Story with Switzerland and iO

6) EvianBabies: evian Spider-Man – The Amazing Baby & Me 2

7) Axe: The New AXE – Take Control of Your Own Destiny!

8) Save the Children UK: "Most Shocking Second a Day" Video

9) EDEKA: Supergeil (feat. Friedrich Liechtenstein)

10) Clash of Clans: Clash of Clans Introduces: Clan Wars!

The ten winning videos and the results of the study are also available at Thinkwithgoogle.de on Google's new information platform for all online advertisers. The results of the study conducted by the market research firm Millward Brown are here ready for download.