Roli Hofer: Silhouettes for the National Museum
The "Silhouettes" exhibition at the National Museum in Zurich presents an amazing world of paper. Roli Hofer developed the advertising for the exhibition.
Contemporary and historical silhouettes from the 18th to 20th centuries are juxtaposed in the exhibition at the National Museum Zurich from January 9 to April 19, 2015 and show the development of silhouette art, embedded in the historical rooms. On their tour, visitors can take a seat on a silhouette chair and make a silhouette of their own profile. Finally, in the mini-cinema, the fairy-tale films of the pioneer of animated film, Lotte Reiniger (1899-1981), enchant the audience.
For the exhibition website, Roli Hofer has turned the tool itself into an art object with filigree lightness. The sleek motif invites visitors to engage with the amazingly multifaceted theme. Furthermore, the visual realization is a tribute to the essence of the craft of paper cutting: the love of detail.
Responsible at Rolihofer.com: Roli Hofer (Creative & Art Direction). Responsible at the Landesmuseum Zurich: Andreas Spillmann (Overall Management), Marco Castellaneta (Head of Museum Operations), Peter Krebs (Head of Marketing), Carole Neuenschwander (Project Management Marketing).
