Ruf Lanz brings Easy Rider to the cornfield
Ruf Lanz is promoting the Graneo snack with a commercial that takes a playful jab at the chip experts.
Zweifel is the largest chips and snacks producer in Switzerland and, according to studies, one of the strongest brands in the country. It stands for tradition and quality and surprises again and again with product innovations. With the chips experts, Zweifel has found a way to dramatize this in an entertaining way in its communication. After a creative presentation, Ruf Lanz was commissioned to promote the multigrain snack Graneo on TV as part of the existing Chips Experts concept. Unlike the classic Zweifel chips, Graneo is not made from potatoes, but from five valuable types of grain. That's why all the passion of the chips experts in the new TV commercial is about mowing grain.
The feelgood movie was realized in close cooperation with the film production company Rosas & Co, with Barney Cokeliss as director and Nadia Rosasco as producer. The spot is now running on TV, IPTV and in cinemas.
Responsible in case of doubt: Christoph Ernst (Head of Marketing), Etienne Beeler (Junior Product Manager), Roger Harlacher (Director Marketing & Sales). Responsible at Ruf Lanz: Markus Ruf, Danielle Lanz (Creative Direction), Isabelle Hauser (Art Direction), Florian Birkner (Text), Tanja Felix (Consulting), Cem Van der Schaar (Agency Producer). Responsible at Rosas & Co: Barney Cokeliss (director), Paul Gilpin (cinematographer), Mark Richards (editor), Mark Sayfritz (soundtrack), Nadia Rosasco (producer).
