Maxomedia: HR campaign for Local.ch
Local.ch and Maxomedia’s current campaign is recruiting new field sales representatives through eye-catching banners and an informative landing page featuring a suitability test. At the same time, an engaging series of articles about the role of a client advisor is being published.
Put an end to unsatisfactory work where you have to bend! The current campaign of Local.ch, which Maxomedia conceived and realized, makes it clear: You can take success into your own hands. Because in the number 1 directory market in Switzerland, great performance also means great pay, and working as a customer consultant also promises enormous self-determination. The multi-phase HR campaign runs from now on and includes banners that are displayed on the campaign site. Areyou.local.ch be dissolved.
The banners show a wide variety of people who - figuratively speaking - are dissatisfied with their situation at work: because development opportunities and creative freedom are lacking. This condition is pictorially represented by a narrow box. On the informative landing page, the total of eight protagonists can then be seen liberated, with the resolution: "Take your success into your own hands! As a customer consultant at Local.ch"! In addition to a wealth of information about the profession and the employer Local.ch, interested parties can also test whether they are suitable to become a customer consultant. Of course, there is also the possibility to apply directly or to recommend the job opportunity to others.
Content marketing: Four-part article series on field service at Local.ch
In January, local.ch is also dedicating its own series of articles to the profession of field sales staff: In four parts, the passions and privileges of customer advisors, their best experiences on tour, but also their worries and fears are traced. The series of topics is intended not only to recruit new staff, but also to pay tribute to the existing ones, since the job in the field is not always easy, but at the same time the future of local.ch depends to a large extent on the customer advisors. The series will appear on the Local.ch website and will be placed in several media.
Responsible at Local.ch: Gabriela Länger (Head of HR), Gregor Faust (Media Spokesperson local.ch), Esther Hirzel (Responsible Campaign at Local.ch). Responsible at Maxomedia: Michel Sulser (Team Leader Consulting), Sarah Cosentino (Consulting), Philipp Gfeller (Frontend Engineer), Stefan Schärmeli (Backend Developer), Flurina Schuler (Junior Art Director), Michael Moser (Copywriter Web), Katharina Rilling (Copywriter Theme Series).
