Personal letter from Heidi

The new Heidi film will be released in cinemas around Christmas this year. Not only tourism, but also various Swiss companies and brands should be able to benefit from the release of the film, according to a press release on Friday. They are therefore being asked to contribute to the financing of the production as well as the national and international promotion of the film through a partnership.

As conventional sponsorship dossiers can easily get lost in the post and are not looked at immediately, a special measure should arouse the interest of those responsible for marketing. In this case, who better to do this than Heidi herself, in the form of a handwritten, personal letter, written with childlike anticipation of the film and with a special invitation to watch the trailer for the film exclusively and before anyone else?

In her letter, Heidi uses the recipient's first name, says that the film could be of interest to their business and reveals a personal, four-digit code that the recipient can use to access the film. Discover-heidi.ch access to the teaser trailer. The microsite also contains suggestions for possible partnerships as well as contact details for the person responsible for distributing the film in Switzerland: The Walt Disney Company.

In addition to the letter, the recipients also received a teaser poster, which turned the letter into a package and is intended to further strengthen interest in the content. Even before the official trailer release on January 15, the first potential partners expressed their interest in a collaboration, according to the press release.

Responsible at The Walt Disney Company: Johnny Forrer (Marketing Manager). Responsible at Zodiac Pictures: Lukas Hobi (Producer). Responsible at Clou: Albi Christen (Creative Director), Marcel Huwiler (Art Director), Angela Brancato (Graphic Design). Responsible at Mexan: Thomas Niederberger (CEO), Chantal Schmid (Web Developer).