Jim & Jim takes over Studimedia
Jim & Jim is systematically expanding its expertise in youth and student marketing and will acquire the marketing and media agency Studimedia at the beginning of the year.
All business units of the Zug-based company specializing in university marketing and employer branding will be integrated into Jim & Jim. Fabio Emch, managing partner at Jim & Jim, will take over the management of Studimedia. The parties have agreed not to disclose the purchase price.
With the takeover, the agency is specifically expanding its competencies in the areas of employer branding, personnel marketing and recruiting. In the future, jim & jim will thus be able to support companies in addressing and recruiting generations Y and Z beyond product marketing. Thanks to the expertise gained in media planning and the comprehensive portfolio of target group-specific trade media, young people and students can also be reached from a single source and thus even more effectively.
Studimedia was founded in April 2004 and quickly established itself as a leading agency in the fields of recruiting and media planning in the university environment. Studimedia's existing clients include renowned companies such as SBB and Pricewaterhouse Coopers.
Founded in 2011 and based in Zurich and Lucerne, Jim & Jim is Switzerland's leading agency in the field of youth and student marketing. Its core competencies primarily include the development of strategic marketing concepts, the creation and comprehensive realization of interdisciplinary marketing campaigns, as well as an in-house promotions pool and the implementation of representative youth studies. Renowned brands such as Zweifel, H&M, Migros, Adecco, Orange, Olx.ch, TCS and Stucard.ch rely on Jim & Jim's expertise in youth marketing.
