Havas: A compelling ad for Tibet
For the GSTF Swiss-Tibetan Friendship Society, Havas Worldwide Zurich gives new meaning to the "Made in China" business label.
The motif, which shows a Tibetan monk in handcuffs, is intended to encourage people not to lose sight of the human rights situation in Tibet despite good economic relations with China.
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Responsible at GSTF: Yangchen Büchli (Vice President). Thomas Büchli (tibetfocus Coordination). Responsible at Havas Worldwide Zurich: Frank Bodin (overall responsibility); Micheal Kathe (creative director); Eric Markowski (text); Denis Schwarz (art direction); Jonathan Heyer (photography); Fluxif (image editing).
