Anniversary to reflect on
Freiburghaus und Partner filmed with Bettina Oberli for the Cancer League.
Next year, the Swiss Cancer League will be 100 years old. During this time, it has achieved a great deal in cancer research and the fight against cancer and, together with the cantonal cancer leagues, has provided countless sufferers and their families with urgently needed support.
A welcome opportunity, therefore, to further sensitize the population to the issue in the anniversary year. Various campaigns are planned to this end. At the heart of the anniversary program is a charity bike race with a number of celebrities, "race against cancer", a nationwide day of action under the motto "On the road against cancer", which will culminate in a major event on Bern's Bundesplatz, as well as a "highly emotional TV commercial", as project manager Markus Aerni from the Swiss Cancer League explains.
Bettina Oberli has been recruited to direct this anniversary commercial, which was conceived by Bern-based communications agency Freiburghaus und Partner. The filmmaker, who is responsible for the biggest Swiss cinema success of the last 30 years with "Die Herbstzeitlosen", is shooting a TV commercial for the first time with this production. So far, the agency only wants to reveal: "We are staging a kind of round dance of human life. And make it clear that the Swiss Cancer League is needed more than ever." Bettina Oberli says: "The great tragedy of cancer and the high mortality rate prompted me to take part in this project. As a feature film director, I treat the short TV format with respect."
Andreas Panzeri
A welcome opportunity, therefore, to further sensitize the population to the issue in the anniversary year. Various campaigns are planned to this end. At the heart of the anniversary program is a charity bike race with a number of celebrities, "race against cancer", a nationwide day of action under the motto "On the road against cancer", which will culminate in a major event on Bern's Bundesplatz, as well as a "highly emotional TV commercial", as project manager Markus Aerni from the Swiss Cancer League explains.
Bettina Oberli has been recruited to direct this anniversary commercial, which was conceived by Bern-based communications agency Freiburghaus und Partner. The filmmaker, who is responsible for the biggest Swiss cinema success of the last 30 years with "Die Herbstzeitlosen", is shooting a TV commercial for the first time with this production. So far, the agency only wants to reveal: "We are staging a kind of round dance of human life. And make it clear that the Swiss Cancer League is needed more than ever." Bettina Oberli says: "The great tragedy of cancer and the high mortality rate prompted me to take part in this project. As a feature film director, I treat the short TV format with respect."
Andreas Panzeri
The Swiss Cancer League has been fighting a serious disease for 100 years. Today, cancer is the second most common cause of death in Switzerland. Every year, around 35,000 people are diagnosed with the disease and more than 15,000 die from it. According to the World Health Organization (WHO), cancer will cost more lives than any other disease as early as 2010. Founded in 1910, the Swiss Cancer League has made prevention, promotion of research, advice and everyday help its central tasks from its beginnings to the present day.
Bettina Oberli - director of the hit comedy "Die Herbstzeitlosen" - during the filming of her first commercial. With Topic Film for the Swiss Cancer League.
