A campaign that is not addictive
Whether it’s alcohol or cannabis: When someone is addicted, their mind is consumed by their addiction. This is precisely what the awareness campaign developed by Matter Gretener Lesch for the addiction prevention agencies in the Canton of Zurich highlights.
It is aimed at adolescents and young adults and dispenses entirely with prohibitions and pointed fingers. Instead, it asks in a psychologically clever way: "Do you still have it under control?" And in doing so, triggers a process of reflection that leads to young Zurichers taking the self-test on Addictiontest.ch fill out. This is intended to trigger a change in behavior.
Responsible at the addiction prevention offices in the canton of Zurich: Roland Stähli, Annett Niklaus (Institute of Epidemiology, Biostatistics and Prevention, University of Zurich). Responsible at Matter Gretener Lesch: Daniel Matter (Creative Direction), Dominik Imseng (Text), Laura Haas (Graphics), Verena Knof (Consulting). Photography, image editing and CGI: Carioca Studio/Visualeyes International Zurich. Online implementation: Dotpulse; media planning: Ad.X.
