ACS with a new corporate design
The Automobile Club of Switzerland (ACS) is rolling out a refreshed look at the start of the new year. The website, all brochures, the membership card, and the magazine are being redesigned. The logo, however, remains virtually unchanged.
The ACS is refreshing its image with a view to the upcoming new year on January 1, 2015, as the club announced in a press release on Wednesday. In future, it will give more weight to the image and its language. This corresponds to a uniform color code, reducing the previously dominant black color to a minimum. This will not only make the ACS's appearance more emotional, but also brighter, livelier and more modern, and the website will be completely overhauled both visually and technically.
The revised corporate design was developed by Casalini in Bern, together with the in-house marketing and communications department. At the start of the new year 2015, the entire ACS presence (print, online and mobile) nationally and in the 19 sections will be converted to the new look.
