Franz & René: Subscription instead of ticket
Frimobil, the Fribourg public transportation authority, has commissioned Franz & René to launch a campaign highlighting the advantages of a route pass over single-ride tickets across the entire Fribourg transit network.
The campaign highlights the convenience of the route season ticket by showing the most important values for commuters. The motifs are composed of real individual tickets. "Easy", "Free" and "Clever" is a subscription for more than 30 one-way tickets per month!
Posters, advertisements, counter animation, small posters in buses, subscription covers and a new website, which will go online at the beginning of 2015, will be used.
Responsible at Frimobil: Roman Plater (Marketing Manager at TPF for Frimobil). Responsible at Franz & René: Valérie Pecalvel (Strategic Direction); Luciano Gerber (Client Service Direction); Vincent Eichenberger (Campaign Manager); Marco De Albuquerque (AD); Barbara Müller (Graphic design).
