E,T&H cuckolds 15,000 Olma visitors
The Tilsiter booth at Olma, developed by E,T&H, attracted more visitors in 2014 than ever before. The goal of the Tilsiter Switzerland variety organization was not to «feed» the visitors with one of the usual tastings.
Rather, cheese lovers were to get to grips with the brand's diversity of varieties in an entertaining way and make a clear commitment to their favorite variety. The E,T&H Werbeagentur AG BSW designed the stand design and an activating trade show concept for this purpose.
18'000 stand visitors chose their favorite Tilsiter after a taste test and cast their vote in a competition. In return, everyone was allowed to take a Tilsiter cow cap decorated with horns in the color of their favorite Tilsiter (red, green or yellow) and immortalize themselves with it in a fan photo. The mostly humorous results of the shoot were displayed on a large photo wall and also taken home by many of the 5'500 participants. In addition, hundreds of the pictures were downloaded from a landing page to share with friends on social media networks.
Because no less than 15,000 Tilsiter caps were put into circulation, the campaign continued to have a long-lasting effect directly in the Olma exhibition halls - fans with colored Tilsiter caps and beaming faces were encountered at every turn.
Responsible at Tilsiter Switzerland: Peter Rüegg (Managing Director), Claudia Moya (Marketing and Communications). Responsible at E,T&H Werbeagentur BSW, Rorschach: Peter Thoma (consulting), Axel Thoma (conception), Gertrud Weitz (creation/implementation), Thomas Widmer (media relations), Stefan Kress (digital). Photo station by Photocap.
