JWT/Fabrikant and Unicef say thank you

The United Nations Children's Fund, founded in 1946, has been campaigning for children's rights worldwide for decades. This fact is not sufficiently well known among the general population. Neither is the fact that the Children's Fund depends on donations to be able to stand up for children's rights at all.

Raising awareness through emotional viral and TV spot

Thanks to a contemporary witness, the viral gives a brief insight into Unicef's work and links it to his touching story. The viral was sent to existing and potential donors in a fully personalized way via CRM integration and aired as a 20-second TV spot with a wide reach. At Unicef-thanks.ch anyone can generate their own personalized video.

A contemporary witness as living proof

The central figure of the campaign is the contemporary witness who at that time benefited from UNICEF's aid in devastated post-war Europe and owes his life to it. The contemporary witness leads through the milestones of the aid organization and thematizes its daily challenge: to safeguard the right to education, food, health and protection for children struggling to survive under life-threatening circumstances.

Ambitious event "One square love

Accompanying the viral, TV spot and website, the agency developed a unique installation that has already taken place in Bern (20 - 21.11.2014) and can be seen in Geneva on 10 - 12.12.2014. The five-meter-high cube "Ein Quadrat Liebe" offers visitors an experience that gets under their skin.

The installation dramatizes the everyday struggle for survival of children worldwide. A topic that is constantly brought to our attention by the media, but which has not touched us for a long time. And this is exactly what the installation does. In a way that is as simple as it is frighteningly sober, it makes visitors aware again of what the Children's Fund is campaigning for worldwide: the right of every child to be allowed to be a child. By making a donation directly on site, you support the work of Unicef - in the spirit of the campaign: Thank you for your help.

JWT/Fabrikant manages the overall implementation and all involved agencies.The Zurich PR and communications agency Open Up is responsible for the conception and implementation of media relations in online and offline media as well as radio and TV. The production of the campaign films was handled by the film production company Markenfilm Schweiz, while the Aroma agency is responsible for event planning and implementation. The sound design was provided by Jingle Jungle, the microsite was realized by Kampaweb.

Responsible at Unicef Switzerland: Elsbeth Müller (Managing Director), Elisabeth Karagiannis (Head of Communications). Responsible at JWT/Fabrikant: Remy Fabrikant (CEO), Tina Mons (Consulting), Rainer Bühler (Strategy), Noélie Martin, Cagdas Cakmaktas, Fabian Esslinger (Art Direction), Nina-Britt Rauer (Text), Daniela Berther (Art Buying), Sabrina Schoenfelder, Pascal Kuptz (Digital), David Guntern (DTP). Responsible at Open Up: Patrick Preuss, Katrin Schmitter (Consulting). Responsible at Markenfilm Switzerland: Heinrich Reinacher, Florian Studer (production), Jan-Eric Mack, Wolfgang Weigl (direction/editing), Alex Kirschner (music), Jingle Jungle (sound design). Responsible at Aroma: Eugen Brunner (Management), Lars Dudli (Project Management), Janna Lübbers (Project Management). Responsible at Kampaweb: Adrian Mahlstein (project management), Miro Dietiker (technical project management), Sascha Grossenbacher, Sebastian Leu (implementation).