Year of advertising: shortlist known

A total of 430 entries from Germany, Austria and Switzerland were submitted to the Year of Advertising 2015 competition. 107 entries made it onto the shortlist - including Swiss submissions.

Editorial - December 9, 2014

284 works were included in the industry comparison. In the opinion of Econ Verlag and the publishers of the Year of Advertising book, these works are an important representation of the respective industry. Works that particularly stand out from this comparison form the jury's shortlist. The winners of the Megaphone (awarded in the categories of the competition) are selected from this group by the jurors in a vote based on marks and in a subsequent joint discussion. 107 of the submissions made it onto the shortlist.

Swiss agencies in a sector comparison (V) and on the shortlists (S):

Agency	Work	Customer	Category
Plan.Net/Serviceplan	Soundtree	BMW	Digital media	S
Plan.Net/Serviceplan	The Ecoist	BMW	Digital media	S
Airport agency	Donation mailing	Airport agency	Direct marketing	V
Airport agency	In 8.53 seconds to Pisch Sport	Pitsch Sport	Out of Home	V
Airport agency	Chondebendings-Meeling	Tube Force	Direct marketing	V
Airport agency	Nobody puts more heart and soul into it	Graf Painting	Print	V
Wirz Wietlisbach Dialog	Advertising icons mailing	Post CH	Direct marketing	V

Heimat Berlin is also on the shortlist in three categories (Digital Media, Out of Home, Film) with the Swisscom campaign "The Pulse Challenge" and is also in the final in the Film category with the spots "I swear", "Nico", "Tina" and "Tree".

The winners of the Megaphone awards are chosen from among the nominees on the shortlists. The Jurycomposed of clients from the corporate side, creatives and strategists from agencies as well as editors from the media and specialist media, met in Berlin at the end of November to discuss placements and award winners. The latter will be announced during the Winners' Dinner on January 29 in Berlin. The Newcomer Agency 2014, the Agency of the Year and the winner of the campus competition for young talent will also be presented with their awards.