Serranetga: Strategic communication for e- and mobile banking at UBS
On Friday, UBS released version 5.0 of its mobile banking app. To convince existing and potential new customers of the new features, a communication concept developed together with Serranetga is being used.
The agency prevailed in a multi-stage pitch for UBS' e- and mobile-banking communications. UBS's award-winning mobile banking app sets new standards in terms of security and user experience. In order to make the advantages of mobile banking tangible, the bank worked together with Serranetga to develop a communication concept that is versatile and can therefore be used in a wide range of communication measures. Instead of simply promoting new features of e- and mobile banking, the individual user is provided with information that is precisely tailored to his or her knowledge and skills.
In addition to placements on UBS' in-house e- and mobile banking sites, display and social ads are used.
Click here for the microsite: Ubs.com/mobile
Responsible at UBS: Andreas Kubli (Head of Multichannel Management & Digitization) Daniel Hünebeck, Julia Stefanides (Multichannel Management & Digitization | Client Dialogue Management). Responsible at Serranetga: Maurizio Rugghia (Managing Director), Florian Beck (ECD), Tino Elsener (Senior Consultant), Matthias Ziegler (Text), Florian Bosshard (AD), Julia Miller (Screendesign).
