JvM/Limmat: Buying gifts in a more relaxed way
Jung von Matt/Limmat created a mega poster for Ricardoshops.ch on Zurich's Bahnhofstrasse and shows: Christmas stress can be prevented.
For most people, buying Christmas presents means stress and a hectic pace. Nowhere in Switzerland is this more evident these days than on the country's largest shopping street. For this reason, Jung von Matt/Limmat created a mega poster for Ricardoshops.ch on Zurich's Bahnhofstrasse to coincide with the Christmas season. It shows stressed passers-by that the search for presents in the new online shopping center is so relaxed that even Santa Claus doesn't look old.
No wonder: With around 2.5 million articles, even the gift expert can quickly and easily find the right gift for everyone. And this can be delivered only still comfortably home to the North Pole (with surcharge).
The 12.40 x 15.85 meter poster will hang on the Modissa building on Bahnhofstrasse at the height of Uraniastrasse for the entire Advent season.
Responsible at Ricardoshops.ch: Heinz Krienbühl (Managing Director Ricardoshops.ch); Lars Hanf (Head of Marketing); Michel Noverraz (Head of Brand & Advertising); Martina Andric (Marketing Project Manager). Responsible at Jung von Matt/Limmat: Alexander Jaggy (Executive Creative Director); Andy Lusti, Samuel Christ (Creative Direction); Melanie Sellmann, Lorenz Clormann (Art Direction); Alban Schelbert (Graphics); Deborah Herzig (Art Buying); Simone Jehle, Christine Bigler (Consulting); Philipp Jeker (Photography); AschmannKlauser (Image Editing).
