Leo Burnett: Pick your own profits

Sihlcity is known for its particularly festive atmosphere during the Christmas season. You can also find everything you need for the festive season here. All that's missing are heaps of fulfilled wishes. Leo Burnett Switzerland is taking care of this with an unusual promotion: every day in December, you can win what you have chosen yourself in Sihlcity. Simply take a photo of the desired item and send it to Sihlcity by MMS. The "The best Christmas ever" campaign will be advertised on TV, in print, on the radio, on the web and at the POS.

Responsible at Sihlcity: Jörg Engeler (Center Manager), Mara Bonorand, Vanessa Welti (Marketing and Communications). Responsible at Leo Burnett Switzerland: Barbara Hartmann, Anna Leudolph, Pablo Schencke (creation), Johannes Raggio (ECD), Isabelle Meier, Nadine Stüssi, Ingrid Zumkehr (consulting), Erasmo Palomba (Artbuying/FFF), Plan B Film (film production), Dominik Locher (director), Jingle Jungle (sound studio), Shauna Lynn Panczyszyn (illustration).