Advertising agency creates campaign for ViiV Healtcare
To ensure that HIV is not forgotten, the advertising agency Werbeanstalt has launched a campaign for this year's World AIDS Day on behalf of ViiV Healthcare.
The number of new HIV infections continues to fall steadily, and experts believe that it may even end by 2030. Nevertheless, according to UN figures, 35 million people in the world are currently living with the dangerous HIV virus. The number of new HIV infections worldwide has fallen by 38 percent since 2001 to 2.1 million in 2013. In Switzerland, the number of HIV diagnoses also decreased last year. But still, the number of HIV diagnoses in Switzerland is above average compared to Europe. The fact that the disease cannot be cured, but that one can at least lead a normal life with the latest medications, makes people easily become more careless.
