Made Marketing: Stand realized for Pro Infirmis
For the first time in the history of the Swiss Handicap trade show, Pro Infirmis, the largest professional organization for people with disabilities, participated in the event in Lucerne. The booth was designed and built by Made Marketing.
The eye-catcher was the 4-metre high Christmas tree, which not only spread festive cheer, but also served as a photo backdrop. The self-timer photos taken by visitors were personalized with wishes and hung on the tree. Some of the wishes could already be fulfilled at the weekend or are still being fulfilled by Pro Infirmis.
The theme of the Pro Infirmis stand was the 2013 campaign "Who's perfect?", which had already caused a sensation over the course of the current year and had been viewed and shared millions of times on social media channels. Pro Infirmis is also planning to take part in Swiss Handicap next year. The focus will then be on the new campaign, which will be presented to the general public in the next few days.
Responsible at Pro Infirmis: Mark Zumbühl (Head of Marketing/Communications), Bettina Konetschnig (Communications). Responsible at Made Marketing: Beda Steinacher (concept/graphics), Curdin Decasper (organization/implementation).
