Take-off for the new Mezger with BSSM
Yesterday, Mezger Watches and Jewelry officially opened its new store at its new location at Freie Strasse 101 in Basel. The BSSM advertising agency is responsible for all communications.
The new Mezger stocks 17 watch brands and jewelry on 170 square meters of sales space. The bright, airy and urban interior design with two exquisite lounges provides the perfect setting for relaxed consultations. The BSSM advertising agency has now designed the communication for the official opening of the new store, from the invitation to the partner advertisements to the 12-page broadsheet in the Basler Zeitung.
Responsible at Mezger Uhren und Juwelen, Basel: Urs Mezger (overall responsibility). Responsible at BSSM, Basel: Urs Schneider (CD), Hans Peter Brugger, Hannes Müller (text), Pascal Rehmann (AD), Roger Berthoud, Claudia Paganini (consulting). Photographer: Eugen Leu & Partner, archive.
Responsible at Mezger Uhren und Juwelen, Basel: Urs Mezger (overall responsibility). Responsible at BSSM, Basel: Urs Schneider (CD), Hans Peter Brugger, Hannes Müller (text), Pascal Rehmann (AD), Roger Berthoud, Claudia Paganini (consulting). Photographer: Eugen Leu & Partner, archive.
