Wunderman: Merry Christmas with Marionnaud
Wunderman created the Christmas magazine for Marionnaud. The latest issue of Marionnaud magazine also focuses on spending time together.
This year, the foundation for the Christmas magazine was laid early on. In the summer competition on Facebook, Marionnaud was looking for people who wanted to be photographed in a double with a friend, a colleague or their child for the cover story. The five winning couples were given the opportunity to spend a day together getting a taste of fashion, being styled by hair and make-up artists and photographed by a professional photographer. Marionnaud also took an unconventional approach for the "Loves" pages. Cake Lady Dançoise Köchler baked deceptively real perfume cookies especially for this column.
However, the Christmas edition of Marionnaud magazine not only surprises with an unusual visual world. The presentation of new perfumes and creams is just as important a part of the magazine as the promotion of gift boxes, tips for the holidays, and care and styling trends for the coming winter. The Marionnaud Christmas magazine is now available in the stores or can be online be viewed.
Responsible at Marionnaud Switzerland: Vanesa Baleiron (Trade Director), Oliver Lengen (Publishing Manager), Isolde Burtscher (PR, Social Media Manager). Responsible at Wunderman (Member of Y&R Group Switzerland): Markus Gut (CCO), Sonja Gross (AD), Sonja Bernardi (Consulting). Photography: Christian Dietrich. Food design: Dançoise Köchler.
