DD Com: Prelaunch campaign for Skoda
Ahead of the launch of the new Skoda Fabia in Switzerland in January 2015, DD Com is currently showcasing the dynamic newcomer in a sensational display case at Zurich’s main train station under the slogan «Rarely so amazed.».
It is not only the first encounter with the latest Skoda model that creates an "aha" experience for passers-by, but also a specially created mood film that increases the anticipation of the many advantages of the new Skoda Fabia via a screen integrated into the box. The successfully launched prelaunch campaign also includes a mailing campaign launched by DD Com for different target groups, a competition with instant prizes for the first 2,000 participants and an accompanying microsite where amazed Skoda Fabia fans can already register for a test drive.
DD Com realized the campaign together with AZ Direct (address selection, website), Richnerstutz, India Zelt and APG|SGA Mega Poster.
Responsible at Amag Automobil- und Motoren: Jeannine Micheli (Marketing Manager Skoda) Mario Montanari (Advertising Manager Skoda). Responsible at DD Com: Daniel Müri (CD), Florian Brand (AD), Olivier Kälin (Junior AD), Remo Christen (Head of Consulting), Jasmin Jost (Consultant), Heiko Baumann (DTP), Debora Raimondi (Image Editing). Images: Undknup.com.
