KSP: The Myclimate Glacier Ice
Due to greenhouse gas emissions, glaciers are melting by several meters each year. To raise awareness of this issue and, at the same time, highlight what can be done about it, KSP has produced a special promotional item: Myclimate Glacier Ice.
The water glacés designed in the look of a glacier mountain were distributed at Zurich airport during the fall vacations - with the hint that flight emissions can be offset via Myclimate. Because practically all flights to the south were fully booked due to this year's bad summer, we reached a particularly large number of people and created a vacation mood ahead of time despite long waiting times.
//www.youtube.com/watch?v=7WFygiNboNQ
At the end, the surprise followed, which was intended to stimulate thought and action. Because after enjoying the ice cream, the following message could be read on the Glacéstängeli: "It can happen so quickly and the ice cream is gone."
Responsible at Myclimate: René Estermann (Managing Director); Andrea Altorfer (Head of Communications). Responsible at KSP: Flo Wacker, Benny Goldstein (creative direction); Christian Stüdi (text); Alice Legler, Kevin Zysset (graphics); Flavia Meyer (consulting management); Marc Gooch (consulting); Enes Gedik (camera and editing); Giacomo Wyss (image editing).
