Rod: Recycling campaign for SBB
Following a pilot program at the Bern train station, aluminum, PET, newspapers, and general waste can now also be sorted and disposed of separately at the Basel SBB, Geneva Cornavin, Lucerne, and Zurich HB train stations.
To communicate this, SBB used numerous PR measures, activating games and samplings at stations, loudspeaker announcements and the use of "trashbusters" on trains to draw attention to the message.
The introduction of the waste separation system is supported by the "Thank you" campaign, which was again further developed by Rod Kommunikation and made from real waste by Nora Fehr.
Responsible at SBB: Jan-Hendrik Voelker-Albert, Myriam Siksou, Nadia Stillhart Diallo, David Brunnschweiler, André Koop, Yvonne Roth, Christian Fricker. Responsible at Rod Communication: Nora Fehr (realization subject, image editing), Julien Vonier (photography).
