KSP for Helsana: Jogging against the beer belly
Now it's time to tackle love handles and beer bellies: A campaign by KSP aims to raise awareness of the Helsana Trails.
Helsana, Switzerland's health insurance company, is also involved in health promotion by promoting opportunities for exercise . The Helsana Trails, 120 marked circular routes throughout Switzerland, invite you to go running, walking or simply for a stroll. Helsana supports the construction and maintenance of the trails and accompanies running enthusiasts with the free trail app.
A new appearance by KSP under the already introduced motto "Laufen bringtts" (Running does the trick) is intended to make the Helsana Trails more widely known. At first glance, the cartographic motifs look exactly like the information boards at the start of the Helsana Trails. At second glance, the image and headline also provide motivation for running. For example, a trail with the outline of a beer glass is recommended as "jogging against the beer belly".
The different motifs appear as advertisements, postcards or, for example, on beer mats.
Responsible at Helsana: Simon Neuner (Corporate Communications); Barbara Zweifel (Corporate Communications); Barbara Zwick (Corporate Communications). Responsible at KSP: Uwe Schlupp (creative direction); Sebastian Krayer (art direction); Lea Baldinger (graphics); Beat Egger, Christian Stüdi (text); Audrey Isaak (consulting management); Angela van der Sman, Ileanna Davanzo (consulting); Bianca Jäger, Roman Tanner (DTP).
