Publicis: Campaign for digital UBS banking
A campaign by Publicis aligns UBS's digital banking offerings and benefits with the needs of mobile customers in Switzerland.
Special subjects were created for the Sunday press and for financial publications, while megaposters were designed to charmingly highlight budget planning. The campaign will be used from November 3 with a mix of offline and online measures in various media and will promote UBS e-banking and mobile banking.
Responsible at UBS: Daniel Fischer (Head of Marketing UBS Switzerland), Daniela Ciotto (Head Swiss Marketing Initiatives), Manuela Gualeni (Project Manager Swiss Marketing Initiatives), Daniel Hünebeck (Head Client Dialogue Marketing), Mirela Jusic (Digital Campaign Manager). Responsible at Publicis: Thomas Wildberger (CCO), Ralph Halder (ECD), Bruce Roberts, Regine Cavicchioli (AD), Albert Matzinger, Christian Schirmer, Thomas Schöb (Text), Pascal Schaub (Group Head), Gina Armellino, Beat Huber (Consulting), Adrian Häni, Samuel Bollow (Production). Responsible for film: Sonja Meier, Sandra Monse (Condor Films).
